strengths and weaknesses of change4life

%PDF-1.5 % If we want to overwhelm our weaknesses with our strengths, we have to first know what they are. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. For protection-there will be contraceptive choice, carrying condoms or access to condoms. And the same companies are currently cocking a highly calculated snook at the government's efforts to get them to use the most effective form of nutritional labelling of food: traffic lights. After seeing the advertisement a total of 10,000 people contacted the British Heart Foundation charity and 62,000 have visited their website. It will go the criticisms that the proposed changes have received and also the positive points that have been received. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. (BBC (a) 2010). (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. Box 9 The bene ts of partnership working: the Change4Life campaign. (Martin, 2008), Now in America the district officials have said that the best way to get young people to stop smoking, is to use bar and nightclub scenes and advertisements that show men and women in sexually suggestive poses. Health benefits such as reducing the risk of cardiac diseases, cancers and diabetes were clearly linked to the campaign. Firstly, there is a common misconception that foods can be categorised into bad and good foods, with bad foods including crisps, cakes, chocolate etc., and good foods including vegetables, yoghurts, nuts etc. This is the slogan for the new Change 4 Life campaign aimed at tackling child obesity by helping parents choose healthier snacks for their kids. We've received widespread press coverage The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. Sport and physical alliances, School Sports Partnerships and Food Forums have all got the Change4Life sub brands and are using both Bike4Life and Walk4life in their cycling and walking schemes. The basis of this criticism is that the conservative government have used the personal responsibility agenda to justify the cutbacks needed in health social programmes. WebChange4Life offers a number of the same tips and positive eating messages that are found on Weight Loss Resources. Conflict resolution. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. Change4Lifes latest alcohol campaign aims to raise awareness of the health risks associated with drinking too much and urges people to check their drinking and take steps to cut down. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The The BMA warned that clinics will not be able to cope with the rising rates of STIs without the government support. 1.) (LogOut/ They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. Free resources to assist you with your university studies! (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. We're here to answer any questions you have about our services. How much has Change4Life cost since it began in 2009? Webstrengths and weaknesses of change4life. CMO Mark Vile remains in place to lead on brand. The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. 2. The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier alternatives, cutting down on portion sizes and limiting snacks. Additionally, although it is a guide for the parents to follow, hence children are not directly urged to calorie count, kids are susceptible to parent habits and will pick up on their behaviours. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. Drive website traffic: By posting links to your website, you can help increase online visits. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. The patients will now have a choice on how they want to be treated and where they want to be treated. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. If you need printing, shipping, shredding, or mailbox services, vis Since then the movement has grown and is now targeting parents of 1-4 year olds (Early Years) and new parents with babies (Start4Life). It's a big task, and that's why our national partnerships are crucial. The desire to broaden his skill set beyond communications and take ownership over customer experience and innovation in the long term has led former marketing boss Chris Carter out of the marketing department entirely. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. . (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. Do you have a 2:1 degree or higher? It will then go through whether enough is being done to promote healthy lifestyles. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. Ability to deliver to customer commitments. (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. WebInvest in building new strengths remember your strengths are buildable and changeable. The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? There is no guarantee that the rates of smoking will not raise again so it is essential that the downward pressure is maintained. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Overall with the campaigns it has been found that the campaigns have got their strengths but also have a lot of criticisms that they have top work on to improve which they have been doing to prove that they do work. 3.) judy norton children; court ordered community service california The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. The patients will now have a choice on how they want to be treated and where they want to be treated. View professional sample essays here. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. Ability to perform under pressure. And how much money will the GPs take to pay themselves management fees? Secondly, as seen by the slogan, this campaign encourages the parents to calorie count. Patients already have a choice on what hospital they want to go to but the choice is now extending to GPs. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. Webbest football boarding schools in england best football boarding schools in england The research that has shaped the campaign has found just how poor much of our food knowledge and culture is something that politicians needed to know. Could the inclusion of marketing at the heart of the anti-obesity drive be a sop to a powerful industry which has been whinging about some minor new rules to curb its worst excesses? 791 0 obj <>/Filter/FlateDecode/ID[<8A10A67A6A985442885B743A62DC6201>]/Index[779 24]/Info 778 0 R/Length 71/Prev 159184/Root 780 0 R/Size 803/Type/XRef/W[1 2 1]>>stream Policy mechanisms to in uence Just how enthusiastically are Coca-Cola and Pepsi going to try to help children swap away from sugary drinks? The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. It has been stated that it will be difficult in shifting the focus this way. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Want to go to but the choice is now extending to GPs changes are to... 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