In total, 26 beverages are now part of Unlimited Sip Club, including: Drip Hot Coffee (100% Colombian Light Roast & Dark Roast, Decaf, Hazelnut), Hot Tea (The Republic of Tea premium teas and herbs, including: British Breakfast, Earl Greyer, Mango Ceylon, Ginger Peach, Honey Ginseng Green, and Orange Ginger Mint Herb), Iced Tea & Lemonade (Black Iced Tea, Sweet Tea*, Passion Papaya Green Tea, Agave Lemonade), Fountain Soda (Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, bubly Lime, Brisk Raspberry Tea, Dr Pepper, and Canada Dry Ginger Ale), Charged Lemonades (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint). Sweetgreen piloted a subscriber discount in January, offering $3 off a meal every day for a $10 monthly fee. Not valid with any other coupon or offer. | replaceVariables([foundEmailAddress]) }}, Want to do this later? "At Panera, we believe in making great food experiences accessible to allwe're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous valuejust $10.99 a month," said Niren Chaudhary, CEO, Panera Bread. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $119.99 plus tax for the annual subscription until you cancel your subscription. ", Get the free daily newsletter read by industry experts. Menu pricing for delivery is higher and charges and fees apply. Using our iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Panera's coffee subscription, which launched just before the pandemic began in 2020, has shown some impressive results since its inception. No. About Panera Bread30 years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. fromFormat: 'HH:mm', If applicable, the Convenience Fee offsets costs associated with online ordering including technology development, marketing, and administrative activities. This field is required. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. It covered any coffee that was self-served and was restricted to new cups of coffee every two hours. Just enter your password to connect your MyPanera account with Facebook. The subscription idea is smart, and I think with the kinks worked out and better coffee it could be a hit. Use the following form to enter in your MyPanera account information, to reset your password. How do I sign up for an Unlimited Sip Club Subscription? Code can only be entered once. "Subscription is an incredibly valuable proposition for both our business, but also for the guests. toFormat: 'h:mm a' Panera originally tested the beverage subscription service in the spring of 2020 in an attempt to bring customers back into the store during the pandemic. Registration available online only including Kiosk. Your Unlimited Sip Club Subscription benefits work just like MyPanera rewards. Were excited to offer even more disruptive value with the annual membership. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted offer, your credit card will automatically be charged $10.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every thirty (30) days thereafter until you cancel your subscription. Panera wanted to expand its subscription offerings to beverages popular in dayparts beyond breakfast which got a boost from the coffee program to draw in more customers and keep them coming back. Note that this means free refills in-store, or a coffee every two hours. Please also make sure the credit card you'd like to be charged is set to default. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. A commitment to transparency and options that empower our guests to eat the way they want. The new Unlimited Sip Club subscription is available for $10.99 per month plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. Members are eligible for discounted deals such as free bagels for a month. This is an individual subscription tied to your MyPanera account. Why should premium coffee be so expensive? noted Niren Chaudhary, Paneras CEO, who is based in Boston, Mass. This field is required. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. Will I still earn MyPanera rewards when using my Unlimited Sip Club subscription? Eduardo Luz, Panera's chief brand and concept officer, won't . })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { We have sent password reset instructions to the email address we have on file for you. Update: The subscription price has increased to $11.99 a month. Panera announced Tuesday that its launching a subscription program for all of its self-service beverages and other drinks, more than two years after the successful rollout of its coffee membership.. For $10.99 per month, MyPanera loyalty customers can sign up for the Unlimited Sip Club and have access to 26 drinks, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi . Today, one in four Panera transactions come from Unlimited Sip Club membersthe program is helping to drive transaction growth despite a highly inflationary environment, and to bring in new guests to experience everything Panera has to offer.. It also wanted to be the first disrupter to introduce subscriptions to help unlock the benefits for our customers, he added. After July 4, customers will pay $10.99 per month. This worked on me one day this week, when I added a bagel to my order. These offers will automatically be loaded to your MyPanera account and you may receive MyPanera email notifications informing you of these offers. Annual subscribers also get free delivery. Unlimited Sip Club is available to members of MyPanera, Panera's free loyalty program. You may cancel at any time. Visit www.panerabread.com/deliveryinfo to determine if youre in a delivery area or for more information. as well as other partner offers and accept our, Visit Business Insider's homepage for more stories, How restaurants are tapping into the booming 'subscription economy,' and why experts predict it has long-term potential. The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website. Panera Bread has introduced an annual version of its in-store beveragesubscription, offering Unlimited Sip Club members a years worth of drinksfor the price of 10 months. The UK coffee and food-to-go chain said the move would improve the consistency of its 25 ($30)-a-month subscription service. Taxes may apply. Why? Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread, Caribou Coffee and Einstein Bros. Bagels. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Media ContactsALISON BROD MARKETING + COMMUNICATIONS[emailprotected], Cision Distribution 888-776-0942 Annual members will also receive the added benefit of a $0 delivery fee on all Panera digital orders, year-round. Excludes catering orders and orders placed on third party delivery sites. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. Please return to the home page and sign in again. Fellow JAB Holding-backed coffee chain Pret A Manger announced an overhaul its in-store beverage offer across its 440 UK stores in February 2022, ceasing sales of blended smoothies and juices to focus on barista-prepared iced beverages. I think the subscription program is a disruptive way to unlock value for our customers. All rights reserved. Changes in subscription service, he indicated, could include certain experiences, or be based on specific times of the day, he said. While supplies last. The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. Not valid with any other coupon or offer. Gift Card Terms & Conditions. By the end of 2021, Panera's Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying. After your trial, monthly & annual members score benefits like Sip Club Saturday deals, VIP challenges, and more! Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. Panera is rolling it out nationwide over the next week to members of its MyPanera loyalty program. Customers started coming in several times a week, and about one-third of the time they bought food. For Wine Lovers Not Wine Snobs: A New Book About Wine Tasting, Shoppers Speak Up! hot Dark Roast coffee. You can create a free MyPanera account today. Let Restaurant Dive's free newsletter keep you informed, straight from your inbox. Get the latest industry news, market data, and 5THWAVE magazine and podcast releases direct to your inbox. Panera Bread's coffee subscription program continues to be a success story for the chain, with nearly half a million paid subscribers currently, Panera's CEO said Tuesday.. Panera launched the $8.99-per-month unlimited coffee offering in late February, just as the coronavirus was beginning to impact the U.S. . The subscription program is available throughout the United States at participating Panera Bread bakery-cafes. "We are the first brand to do it, and we're super excited about that," Panera CEO Niren Chaudhary previously told Business Insider. You may opt-out by. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. And a commitment to Clean food, which is food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list in the food in our U.S. bakery-cafes. 02.22.2023. To try a Panera craft beverage today, you can order online or in a bakery-cafe near you. **Must be an Unlimited Sip Club (Subscription) subscriber (Subscriber) to receive this offer. Panera Bread is growing its subscription offerings to include more than just consumers' daily caffeine fix. Our Unlimited Sip Club beverage subscription now includes NEW Charged Lemonades, coffee, teas, and soda. Excludes catering orders and orders placed on third party delivery sites. "They have a value of approximately 11 times that of a non-member," she said. StorytellingTM styles may be added for an additional fee. [+] Pictured is its first bakery-caf located in Ballwin, MO. Welcome back to Panera! {{ 'We have sent an email with sign in instructions to {0}.' Seasonal flavors and whole grains. You can subscribe online atwww.PaneraBread.com/UnlimitedSipClub, in the Subscriptions section of the Panera Bread app, or at a kiosk where available in participating U.S. Panera Bread bakery-cafes. Redeem self-serve drinks once every two hours, and enjoy unlimited refills while youre in the cafe. Must be a MyPanera member and at least . Must be a MyPanera member and at least 18 years of age or older to register. })]) }}, {{ 'Available before {0}' | replaceVariables([$options.filters.formatTime(availableBefore, { Company No. {{ 'Hi {0}' | replaceVariables([customerInfo.firstName || '']) }}, {{ '{0} Rewards' | replaceVariables([customerInfo.rewardsCount]) }}, {{ 'Available after {0}' | replaceVariables([$options.filters.formatTime(availableAfter, { Free 12x12 wall calendar: Offer code expires April 30, 2023 (11:59 P.M. PT). | replaceVariables([foundEmailAddress]) }}. Yes. You can redeem one eligible beverage every two (2) hours and can get unlimited refills of that same beverage each day. Yes, your visit will count towards earning rewards if your order includes a purchase. Posted on April 22, 2022. MyPanera members whoregister todayfor the annual subscription via the Panerawebsiteormobile appthrough March 31, 2023 will receive an additional perk of a free Shutterfly customized calendar. Starting Wednesday, U.S. customers who pay $5.99 per . You may cancel at any time. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. Charged Lemonade without ice has about the same amount of caffeine as a Panera 20 fl. Your Privacy Choices For $10.99 a month plus tax, the Unlimited Sip Club offers unlimited self-service beverages at any Paneras, which includes hot and iced coffee, hot and iced teas, lemonade, Pepsi-Cola fountain beverages including Dr. Pepper, Mountain Dew and Sierra Mist, and its own Charged Lemonades. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. This is a BETA experience. And a commitment to Clean food, which is food that does not contain the artificial preservatives, sweeteners, flavors, and colors from artificial sources set forth on our No-No list in the food in our U.S. bakery-cafes. Eduardo Luz, Panera's chief brand and concept officer, won . Mike Pomranz has been covering craft beer for nearly two decades and trending food and beverage news for Food & Wine for 7 years. When my editor asked how I'd feel about getting free coffee for a month, I said I'd love it. Subscribers were only eligible for ordering coffee; it doesnt include purchases of cappuccino, caf au lait or espresso. Maximum delivery fee discount of $1. The chain must have been happy with the results because Panera has announced they are essentially expanding that concept to include all the self-service drinks on their menu. Panera introduced its extended version last year, originally calling it Panera Beverage Club (technically MyPanera+ Beverage Club). Visit here for complete termswww.panerabread.com/UnlimitedSipClub. Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. Spoiler Alert! Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. Only members of MyPanera can sign up for a subscription, but it's easy to join. Panera Bread, which has had success with its Coffee Club subscription service introduced in February 2020, is now launching its Unlimited Sip Club. Customers who will register for the Unlimited Sip Club this week until May 6 will be given a free subscription through July 4. Just enter your password to connect your MyPanera account with Facebook. No cash back unless required by law. Fueled by Clean caffeine from Guarana and green coffee extract, Charged Lemonades come in three inspired and vibrant flavor combinations: Strawberry Lemon Mint, Fuji Apple Cranberry and Mango Yuzu Citrus. Have a question? Look for a reward with the name "Unlimited Sip Club National" and redeem it as you normally would. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. Order must be placed online with credit card. The new offering was tested in Raleigh and Charlotte, North Carolina; Memphis, Tennessee;Madison, Wisconsin; and Atlanta. MyPanera login is required. The USC covers all 26 drinks of the Panera Bread's beverage program. In February, the fast casual brand added contactless dine-in ordering to reduce friction in the dining room. Offer may expire without notice due to error, fraud, or other unforeseen circumstances. Panera, the St. Louis-based fast-casual chain, is expanding its existing coffee subscription service to include all non-espresso beverages from soda to tea to lemonade and increasing the monthly fee from $8.99 to $10.99, Richard writes.. Why it matters: Panera was an early adopter of subscription services, an offering more associated with software companies and streamers, and its expansion . A commitment to transparency and options that empower our guests to eat the way they want. Offer valid at participating U.S. bakery-cafes only. In September 2021, Pret A Manger also launched a coffee subscription program, based in Washington, D.C., and New York, which included a more expensive premium tier that granted customers access to espresso drinks. Delivery fees and charge and pricing may vary. ", "PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo. For $119.99 per year (plus tax), the annual membership yields additional savings, offering a years worth of unlimited beverages for the price of 10 months. To cancel your subscription online, visit the Cancellation section atwww.panerabread.com/UnlimitedSipClubor on the Panera Bread app. Panera's beverage program is one of several recent restaurant subscription launches as chains look to collect diner data, drive loyalty and improve their value propositions to customers. Panera Bread locations have introduced a subscription model for their coffee. To us, that is food as it should be and that is why we exist. **New and lapsed subscribers that sign up for an Unlimited Sip Club Subscription from 4/19/2022 through 5/6/2022 will receive free Unlimited Sip Club Subscription through July 4, 2022. He doesnt envision a food subscription service in Paneras future. Cannot be combined with other promotions. Plus, frozen drinks, smoothies and options for a group. The billing cycle is every 30 days from the date you enroll in our Unlimited Sip Club subscription. Visithttps://www.panerabread.com/en-us/mypanera/subscription/terms-and-conditions.htmlfor complete details. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. Your Privacy Registration available online only including Kiosk. Here's What It Said, South Block Grows Thanks to Strong Community Ties, Daddy's Chicken Shack Finds the Perfect Chemistry, Inside Smoothie Kings Transformation to a Healthy Lifestyle Brand, The Missing Puzzle Piece of the Workforce Crisis, From Resignation to Retention: The Evolution of the Labor Market, Starbucks Teases Game-Changer as Sales Rocket Higher, Ways to Streamline Restaurant Kitchen Operations. hot Dark Roast coffee. For $10.99 per month (plus tax), Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea* and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged Lemonades**. Restaurants love repeat customers, and over the past decade, a number of chains have been experimenting with subscription plans to keep them coming through the door. Chaudhary said, Weve realigned the price because the repertoire is much broader. {{ 'We have sent an email with sign in instructions to {0}.' Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. However, if you order only a hot coffee, hot tea, iced coffee, iced tea, Charged Lemonade, lemonade, or fountain beverage using your subscription benefits, that visit will not count as a visit toward your next reward. Please enter a valid MyPanera Card Number. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once Note that this means free refills in-store, or . Use the following form to enter in your MyPanera account information, to reset your password. How do I redeem my subscription? Copyright 2023 Panera Bread. Because we think that simpler is better and we believe in serving food as it should be. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4. The program excludes espresso drinks, bottled drinks and smoothies. Missouri-based Panera Bread, which operates more than 2,100 bakery cafs across the US, said the new $199 (plus tax) annual membership is exclusively available to MyPanera loyalty programme members, which is approaching 48 million customers. We need access to your Facebook info to get you signed up. When will I be billed each month? Registration available online only including Kiosk. Pictured is its first bakery-caf located in Ballwin, MO. The fast casual signed up about 800,000 customers during its initial push, which . The subscription entitles eligible subscribers to the following subscription benefits: (1) drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. And as recently as last fall, Taco Bell launched a Taco Lover's Pass, offering a taco a day for a month at one low price. Usingour iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. 8736608, Get the weeks news highlights straight to your inbox, new franchise partnership with Dallas Holdings. Opinions expressed by Forbes Contributors are their own. Olive Garden was an early adopter, first selling their Never Ending Pasta Pass in 2014. Panera Bread is part of Panera Brands, one of the largest fast casual restaurant companies in the U.S., comprised of Panera Bread, Caribou Coffee and Einstein Bros. Bagels. He pointed to a study he read that said most coffee-drinking Americans spend $1,500 a year on premium coffee annually, and with Paneras subscription that cost has dwindled to about $130 yearly at the new price. membership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. Cold Brew, espresso drinks, and other beverages are not included in your subscription. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. Subscribers of Panera's coffee program, which debuted just before the start of the COVID-19 pandemic, spend much more at the restaurant in a given year than other customers, Burnett said. Cold Brew, espresso drinks, and other beverages are not included in your subscription. Can I use my Unlimited Sip Club Subscription with a third-party delivery service? No, we do not offer refunds for unused subscriptions, but you can cancel your subscription by going to the Subscription section atwww.PaneraBread.com/UnlimitedSipClub, or by visiting the Panera Bread app. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. Other restrictions may apply. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. You can continue ordering as a guest, but will not get a visit credit toward your next reward. No worries, just sign in to your MyPanera account and well get it straightened out. | replaceVariables([foundEmailAddress]) }}, Want to do this later? Just enter your password to connect your MyPanera account with Facebook. It has the same logic of why should coffee cost so much to why should beverages cost so much? Chaudhary cited. From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.".
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